Creating a building with a distinct identity was the primary aim for the project. This decision was underlined by the need to mediate between two distinctly different urban conditions: Whilst the historic neighbourhood features a small- scale architectural hierarchy with an inherent urban quality, the masterplan is clearly inspired by visions of the early modern movement, where solitary buildings define urbanity by forming a city of objects. Open to all sides, the ground level leads straight into the heart of the building. The atrium is not only the central arrival zone, but also the main event space for art installations, concerts, lectures and other cultural activities – all framed by a variety of public facilities such as a museum, a library, a tea room and retail. On the upper atrium levels, the corporate presence is more perceptible.
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