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  7. HEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE

HEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE

  • 23:00 - 13 March, 2019
HEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE
HEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE, seating area. Image © ArchiTranslator
seating area. Image © ArchiTranslator

look from window. Image © ArchiTranslator facade. Image © ArchiTranslator interior. Image © ArchiTranslator long table. Image © ArchiTranslator + 25

facade. Image © ArchiTranslator
facade. Image © ArchiTranslator

Text description provided by the architects. As a traditional culture since Han Dynasty, tea drinking still plays an important part in Chinese people’s daily life. From the traditional Chinese tea ceremony to young people’s favorite tea drink brand HEYTEA, MOC DESIGN witnessed that traditional culture had stimulated many new forms as the advancement of the time.

look from window. Image © ArchiTranslator
look from window. Image © ArchiTranslator

In this tea drinking space, a modern approach, which is more related to young people, is employed to reshape Chinese traditional calligraphy and explore the possibility of calligraphy in the context of new era, achieving the high-level integration between the space design and HEYTEA's brand spirit.

long table. Image © ArchiTranslator
long table. Image © ArchiTranslator

Tea has inspired the literati for thousands of years.

axonometric
axonometric

Tea is not only an essential drink in the social occasions among Chinese ancient intellectuals, but also the spontaneous inspiration for ink and wash improvisation. The medium for Chinese art of calligraphy is water and ink and it is particular about the rich spiritual core delivered in the simple lines, just like tea offering different tastes.

bamboo install. Image © ArchiTranslator
bamboo install. Image © ArchiTranslator

The basic element of calligraphy is stroke. The stroke, either dry or wet, strong or light, steep or gentle, carries significant meanings. The design team vividly transformed ink-wash strokes in calligraphy into the art installation in the space. With the white space as paper, the black bamboos are hung up in the air, just like the brush touch in a three-dimensional space.

counter and bamboo install. Image © ArchiTranslator
counter and bamboo install. Image © ArchiTranslator
plan
plan
bamboo install. Image © ArchiTranslator
bamboo install. Image © ArchiTranslator

As time goes on, new-style tea drinking extends the life of tea culture. Together with HEYTEA, MOC DESIGN worked to explore more possibilities to connect the traditional culture with young generations.

seating area. Image © ArchiTranslator
seating area. Image © ArchiTranslator

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Cite: "HEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE" 13 Mar 2019. ArchDaily. Accessed . <https://www.archdaily.com/912965/heytea-at-zhengzhou-grand-emporium-moc-design-office/> ISSN 0719-8884

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