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Midong Electronics & Telecommunications Headquarter Office / UnSangDong Architects

  • 00:00 - 7 February, 2019
  • Curated by María Francisca González
Midong Electronics & Telecommunications Headquarter Office / UnSangDong Architects
Midong Electronics & Telecommunications Headquarter Office / UnSangDong Architects, © Sergio Pirrone
© Sergio Pirrone

© Sergio Pirrone © Sergio Pirrone © Sergio Pirrone © Sergio Pirrone + 29

© Sergio Pirrone
© Sergio Pirrone

Headquarter: A headquarter office is the place that understands the culture of the company and delivers comfort to workers; an architecture that embodies the corporate and realizes future value and dream. It should embody the essence of the corporate spirit that communicates with consumers and citizens.

© Sergio Pirrone
© Sergio Pirrone
Plan 3
Plan 3

1. Incorporating the corporate spirit of "Change and Innovation": We aim to embody the corporate philosophy of Midong Electronics - to improve through continuous change and innovation. The building does not follow the form of existing architecture, rather embodies innovation.
2. Architecture of "Warmth and Brightness": We pursue an architecture that carries happiness to workers rather than a heavy, authoritative building. We propose eco-friendly space and warm, bright interior.

© Sergio Pirrone
© Sergio Pirrone

3. Becoming a City Icon: A six-story building is difficult to become a landmark with its size. Therefore we propose an iconic design through innovative strategies on the facade. Media Facade is made of light and integrates digital art and technology. It represents the leading LED technology of Midong Electronics. The unique elevation captures the corporate identity of change and innovation. It shows Midong's leading position in the field. The pioneering corporate image is symbolized as 'digital particles' and vibrant, multi-dimensional elevation is continuously changing with the light. Pocket terraces on the façade combines jewel-like façade frames, nature, and company. It represents the communication and fusion of Midong Electronics & Telecommunications.

© Sergio Pirrone
© Sergio Pirrone

4. Core plan: Core is the most important part of an office plan. By modifying the existing core, we suggest a new lobby and hall with a pleasant environment.
5. Office space: The 5th and 6th floors are divided into work- and public space. Conference room and central staircase that connects 5th and 6th floors are the centerpieces of Midong's creative space.
6. Rooftop garden: Rooftop garden is a newly offered space of the building. Here, employees can relax and enjoy various events, such as outdoor filming, BBQ, and recruit orientation.

Front Elevation
Front Elevation
© Sergio Pirrone
© Sergio Pirrone

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Project location

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Midong Electronics & Telecommunications Headquarter Office / UnSangDong Architects" 07 Feb 2019. ArchDaily. Accessed . <https://www.archdaily.com/910629/midong-electronics-and-telecommunications-headquarter-office-unsangdong-architects/> ISSN 0719-8884

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