A real estate company’s corporate headquarters, which is located at the highest traffic entrance to Graz, Austria, brings clarity and openness to a flat transition area as a new landmark in this industrial district. Additionally, the main goal was to create an authentic example of “Build Identity” for a young company in context within an emerging quarter by transforming their brand icon, contextually and formally, consistently throughout the building elevation. The concept, CUBEND, translates holistically the firm’s values by unifying the terms “cube” – relating to wholeness and persistence – plus “bend,” standing for movement and individuality. Thus, creating a hybrid of an identity- enhancing, activity based, and sustainable environment. The building’s surface visibly reveals the interaction between people and spaces, as well as their needs in contrast to sealed industrial structures of the surrounding neighborhood.
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