Rethink, surprise and subvert the aesthetic and functional logic of traditional optical stores. Overall, the challenge was to transform traditional sunglasses and eyeglasses sales to new perspectives of product exposure and customer-production approach. As crucial as the conceptual design, the cost of the work was the guiding line for most architectural decisions. The estimated starting price for each square meter of work should correspond to 60% less than the average market cost. The perception of the product as well as the layout of the store should refer to art galleries: neutral base for product exposure and production storytelling. As "pixels" on the wall, the types and names of the glasses would replace the traditional shelves and / or display cabinets. Texts applied to the walls would show curiosities about the brand and the products.
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