What does it mean to be a true architecture lover today? It's probably not too far off to conclude that taking pristine, Instagram-optimized photos ranks high in the assessment. With this in mind, the Fondation Louis Vuitton launched a photo contest to highlight the best photos of the building that were taken by inspired visitors and shared on social media. The organization invited both professional and amateur photographs to tag the Fondation (@fondationLV) and use the #MyFLV hashtag to enter the contest. Ultimately, a jury including French photographer Yann Arthus-Bertrand and sponsored by Frank Gehry selected 7 photographs that not only garnered their authors a 2,000 EUR prize, but that will also be used in a poster and print campaign. The photos of the sinuous and transparent contemporary art museum will be featured in ads in Paris' metros and kiosks until the end of the summer.
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