IMV digital products retail store designed by dongqi Architects is located on the first floor, Hangzhou Raffles City. By creating unique space and lighting environment, architects provide good visual identity of its electronic products. The space have been divided into two parts, which are the interacting area and displaying area. In order to attract customers and emphasis the openness of the store, the outside of the space closed to the main circulation has been distributed into the displaying area, mainly for those interacting products. The inside of the space is filled with triangle exhibition booth that connect different circulation. It allows customers to experience both space and products freely. In terms of the exhibition booth design, acrylic has been considered by designers. About 52 acrylic pipes together with several pieces of acrylic plates creates a full height triangular pyramid illuminant. The partial light among different exhibition booth shows the special and free distribution of the space and circulation. It reflects the concept of the information technology and data flow.
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