the world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects

i

Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

i

All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.

i

Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

All
Projects
Products
Events
Competitions
Navigate articles using your keyboard
  1. ArchDaily
  2. Projects
  3. University
  4. United States
  5. Amenta Emma Architects
  6. 2016
  7. Quinnipiac University Brand Strategy Group / Amenta Emma Architects

Refurbishment in Architecture

presented by the MINI Clubman

Quinnipiac University Brand Strategy Group / Amenta Emma Architects

  • 15:00 - 23 April, 2018
Quinnipiac University Brand Strategy Group / Amenta Emma Architects
Quinnipiac University Brand Strategy Group / Amenta Emma Architects, © Robert Benson Photography
© Robert Benson Photography

© Robert Benson Photography © Robert Benson Photography © Robert Benson Photography © Robert Benson Photography + 16

  • General Contractor

    FIP Construction
  • Structural Engineering

    Edward Stanley Engineers
  • Marketing Coordinator

  • Total Construction Cost

    $1.4 million
  • More Specs Less Specs
© Robert Benson Photography
© Robert Benson Photography

Text description provided by the architects. A 19th-century house has been transformed into a 21st-century powerhouse for ideas for Quinnipiac University’s Brand Strategy Group, which is responsible for the University’s marketing, communications, brand strategy and identity, and digital initiatives.

© Robert Benson Photography
© Robert Benson Photography

The old house was a hard sell to the university’s client, a veteran of the advertising world who imagined a New York City loft environment. To convince the reluctant end-user that the old house could meet his vision, the design team conceived of a radical opening-up of the interior space. The concept provided a drastic departure from the compartmentalized spaces and Victorian character of the existing house.

© Robert Benson Photography
© Robert Benson Photography
Axonomtetric
Axonomtetric
© Robert Benson Photography
© Robert Benson Photography

The design is characterized by the openness of the space and the playful use of finishes and color that evokes the excitement of a start-up business. There is a deliberate tension on display between the rough exposed structure of the original house and the clean new lines of the renovation – a nod to the loft-spaces the University’s client wanted to work in. A skylight-capped vertical atrium unites upper and lower work spaces and floods the building with natural light. The meeting spaces, facing one another across the atrium, promote the cross pollination of ideas between the marketing staff on the first floor and the creative staff on the second.

Section 02
Section 02

The outcome? The space has energized the team. It has allowed more collaboration, more fun and more communication.

© Robert Benson Photography
© Robert Benson Photography

View the complete gallery

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Amenta Emma Architects
Office
Cite: "Quinnipiac University Brand Strategy Group / Amenta Emma Architects" 23 Apr 2018. ArchDaily. Accessed . <https://www.archdaily.com/892875/quinnipiac-university-brand-strategy-group-amenta-emma-architects/> ISSN 0719-8884

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.