YAC – Young Architects Competitions – and Centergross launch “Italian Fashion Hub”, an architectural competition to redevelop a multi-service area of the wider fashion district in Europe. A cash prize of € 20,000 will be awarded to the winners selected by an internationally-renowned jury made by, among the others, Patrik Schumacher (Zaha Hadid Architects), Ben Gilmartin (Diller Scofidio + Renfro), Marie Hesseldahl (3XN), Aurélien Coulanges (Ateliers Jean Nouvel). Fashion is increasingly becoming a global phenomenon. Alongside the historic brands that have created the made in Italy legend, other giants have emerged. Such new companies have managed to meet the urgent need to create excellent products at an affordable price. They are the fast fashion companies, giants and artisans, which have endorsed the features of speed and dynamism that are part of the contemporary society.
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