The people of Manchester, UK, recently gained access to an entirely new way to access local news and engage with their city: OtherWorld, a pilot news experiment from startup studio Like No Other and Google’s Digital News Initiative. OtherWorld uses Bluetooth and cutting-edge beacon technology to deliver geo-located news directly to your smartphone for free, without installing an app. Referred to on the OtherWorld website as “living media,” as users walk around the city and pass by story locations, a silent notification will pop up on their phones, disappearing again as they walk out of range. Because the news you see on OtherWorld is directly related to the space you’re currently occupying, the system ensures that the news you’ll see is relevant to you. This unobtrusive method allows users to choose whether and how they will engage as well as adding an evanescent, elusive quality to the stories; you could walk right by and miss one if you aren’t paying attention.
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