Located at the corner of Samsung subway station, the largest commercial district of Teheran-ro, Parnas Tower has its own value in itself beyond a newly-made architecture in that it is surrounded by the four hotels and the representative buildings which stand for the modern images in Republic of Korean such as the international-scale convention center, COEX Mall, CALT, ASEM Tower, and Korea Trade Center. Parnas Tower is a business facility building of 8 basement and 38 above-ground floors with the height of 183.48m. The designers of the two companies, Chang-jo Architects and KMD prioritized achieving a new harmony with the existing buildings in designing Parnas Tower, renovated the lower floors of Grand Intercontinental Seoul Parnas Hotel and designed the first basement floor of Parnas Mall. Reflecting some part of the design concept of the adjacent Korea Trade Center, the southern lower part and the eastern upper part of the building were designed with transparent glass and with diagonal protrusions and retrusions. To minimize the interruption by the designs of the hotels in the same site, the northern and southern corners of the building were finished with diagonal lines and the eastern and western corners of the building were finished with round shapes.
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