GO, GO, MR. ROBOTO MOD was commissioned to design the branding and spatial experience for RACE, a new robotic facility aimed at educating, and introducing robots into automating existing manufacturing industries. RACE intended to also feature a series of interchangeable modular robots as a key unique proposition. BRANDING Inspired by the concept of modularity, and influenced by aesthetics of precision and dynamism; the logotype is an expression of a complete form comprised of individual standalone parts. SPATIAL EXPERIENCE The brief for the laboratory space required flexibility to showcase a changing series of modular robots as well as be used for hands-on training and lectures. The laboratory needed to be a continuous open space, yet conducive for small clusters for hands-on training. Underpinning this brief, MOD also sought to create an engaging and future-forward spatial experience that denotes the idea of industrial automation and precision.
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