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Most who have visited a distillery know that entering an active barrel house is a profound olfactory experience. Over a period of five or more years, as a barrel of whiskey matures, a portion of its contents is lost to evaporation. This inevitable process, multiplied by thousands of barrels, creates the "angel's share", a scent that blankets the building in a delightfully unmistakable aroma. The angel’s share is one of the first characteristics that welcomes visitors to Barrel House 1-14 at the Jack Daniel Distillery. In seeking ways to enhance the visitor experience for an ever increasing number of guests, the Jack Daniel’s team launched an improvement campaign encompassing several of the publicly accessible properties on the distillery grounds. Among the projects was that of converting their oldest barrel house – erected in 1938 – into an unrivaled whiskey sampling experience. View more View full description
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