A new exhibition by OMA/AMO, lR100-Rinascente: Stories of Innovation, has officially opened in Milan’s Palazzo Reale. Marking the 100th anniversary of the classic Italian department store, la Rinascente, the exhibition commemorates the company’s long creative history and experimental spirit that has served as an influential part of Italian design, culture and commerce. On view from May 24 to September 24, 2017, the exhibition has been envisioned by the architects as a “living archive” that takes the visitor through a sequence of different visual and physical experiences modeled after the logic of a department store. Located within 12 rooms at the historic Palazzo Reale, the individual environments and scenographies will cover aspects of the company ranging from industrial design to fashion to communication, creating a retrospective look at Italy’s “first and only” department store.
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