The new model of communal workspaces with hot desking and flexible new ways of working paradoxically means the modern workplace plays an even more important role in social interaction and creative culture. Tasked with designing unique communal spaces for global brand WeWork’s new 60,000 sqft co-working concept, which spread over eight floors in Causeway Bay, Hong Kong, NCDA started with careful consideration of these new points of interaction and understanding human dynamics in order to implement WeWork’s unique approach for creating a series of spaces that would allow people to gather brainstorm, and just relax. Taking inspiration from Hong Kong’s iconic transportation and cues from WeWork’s in-house design team, NCDA has defined each floor as an individual ‘neighbourhood’, creating a distinctive sense of place for each floor through different colour and material palettes, eclectic custom-design furnishings, and a collection of local-inspired wallpapers alongside inspirational bespoke artworks by Hong Kong-based creatives that include photographers, lighting artists and various illustrators. The purpose is to encourage members to explore the various thematic floors and discover collaboration opportunities.
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