VM Architecture and Design (VMAD) has been working with west elm since the brand was launched in 2002. During that time, they have designed and fit-up four office spaces, a photo studio, a maker’s studio, and several new retail outlets for the growing brand. With each expansion, west elm returned to VMAD for assistance in creating ever more sophisticated and unique environments. west elm’s awe inspiring growth over the past 12 years, from a catalog-only business to a billion-dollar global retailer meant that, yet again, they needed a new corporate headquarters. This time it would be a 100,000 sqft. project led by Mark Murashige and Kay Vorderwuelbecke, the principals at VMAD, located in the historic 150 year old Empire Stores Warehouse complex on the waterfront in Brooklyn. The west elm brand ethos is at the core of VMAD’s design for the company’s new office. VMAD worked with west elm to create a timeless and sophisticated space - more like an art gallery than a trendy office environment. VMAD wanted to develop an environment that celebrates and showcases the brand's design aesthetic, one that incorporates custom artistic elements created by west elm's world design partners and local Brooklyn artists. The space also needed to function as a showroom for the new west elm WORKSPACE furniture line. A lot to achieve in one space.
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