In Japan, two major types of pharmacies can be found. The first is the drug store, or what can be described as retail pharmacies. This type offers services related to basic medicines as well as parapharmaceutical products. The second type is the dispensing pharmacies, usually related to a nearby clinic or hospital. In this type of pharmacies, the products are prepared in the backyard after the customer presents prescription issued by his doctor. Once prepared, the pharmacist has to explain to the customer about the prescription. This dispensing pharmacy is located nearby a general hospital and owned by its president. The Idea behind this pharmacy is to promote the hospital by giving it a new image as it is subject to a strong competitiveness. The starting point of this design was to question the criteria that customers use to select a pharmacy, beside the geographical location. What would make a pharmacy better than another one? The purpose of visiting a pharmacy is the same, purchasing medicines and seeking healing.
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