LOLA Landscape Architects have won the Adidas Competition to design the sportswear corporation's "World of Sports" campus. While Adidas had already chosen a design architect prior to this competition, LOLA will be adding four star-shaped central spaces on the grounds of the campus.
The campus landscape is the gathering place of the employees of the adidas Group; the quintessence of the adidas brand experience is what athletes, co-workers, media and retailers visit the campus for - to get inspired and awed by what adidas is developing, testing and performing.
The stars will act as the connecting fabric in the landscape. LOLA describes them as the center of convergence for sports and work-related activities. Places for bike parking, sports pitches, and seating areas are important components of each star. However, each one will be based off a certain theme or activity.
LOLA's lake is the other crucial element in the landscape. Distinguishing the space between HALFTIME and the ARENA buildings, the lake will produce a physical barricade in addition to a view between the southeast public and private area. Additionally, it will provide the lawns and trees with water during droughts while serving the sustainable function of cooling the HALFTIME building.
In an incremental way the campus becomes further developed with both interior and exterior spaces. Buildings are merely covered squares; the landscapes are like open air buildings.
Landscape Architects: LOLA
Technical Landscape Consultant: Frans Boots
Product Designer: Chris Kabel
Engineering Consultant, Sustainability: ARUP
Branding Development: Amsterdam Fashion Institute
3D, Visualizations: IMGplus
News Via: LOLA
