For the high-end shoemaker Faust, Snøhetta has created a complete visual identity and the brand’s very first signature store. With a truly interdisciplinary approach, Snøhetta presents a coherent design including retail design, web design, signage, and brand design for everything from business cards to shoe boxes, as well as a customized typeface bringing all the elements together. Coming from a family of shoemakers, Faust founder Álvaro Miranda started up his Oslo-based bespoke boutique earlier this year. The store offers both tailor-made shoes as well as handcrafted ready-made shoes. Customers are invited into the mysterious world of Faust to be part of the long-established craft of shoemaking – from the measuring of the feet and carving of the last, to the final sculpting and sewing of the shoes. The art of shoemaking has remained practically unchanged for centuries, and Faust aims to continue the cordwainer’s tradition with a contemporary approach while honoring their time-tested methods. The artisanship is central in the design concept, striving to create a personalized experience and a customized result.
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