Haldane Martin Iconic Design has designed a brewery and restaurant interior for Mad Giant beer that plays with scale referencing oversized metal toy construction kits. The result is a creative and welcoming industrial space that brings to life the DIY ethos of the renegade South African craft beer, while contributing to the urban regeneration of inner-city Johannesburg. Mad Giant craft beer is a South African beer made by chemical engineer Eben Uys, still in his early thirties, a man with a passion for experimenting with science and flavour who is not afraid of big ideas. Mad Giant represents “the small guy brave enough to dream big and do something crazy,” in the words of its founder. Its mindset is renegade, propellerhead and somewhat madcap. The brewery and restaurant in downtown Johannesburg was designed to embody the Mad Giant ideology and to create a space where beer drinkers can experience the free-spirited, adventurous philosophy of the brand, while experiencing a celebration of flavour and uninhibited creativity in a vibrant environment.
View moreView full description