With my partner studio, the DekoRatio Branding and Design Studio we wanted to create an experience that inspires ambitious companies to use better design and to demonstrate how design can have a huge positive effect on their business.That’s why the number one goal was to design a space that offers a creative experiences and serves as a showroom for interior design and decoration. In the interior a line cuts through the space in the angle of the “K” from the DekoRatio logo. It divides the rooms between a clear white office space and an industrial space. This separation express the Studio’s main characteristic: its capacity to do both brand strategy and design and also the actual production of signs and prints. A corridor was built in the same angle to connect the reception with the rest of the studio and also to separate out a space for the account manager team. Its special shape in the reception is designed to create a visual image that “draws” the visitor into the studio.
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