Located in the popular bayside suburb of Elwood, The Milton exemplifies the ongoing gentrification of the area and it’s rich literary and architectural history. Characterised by the grand array of Victorian, Edwardian and Interwar architecture, Elwood has become synonymous with the classics. Named after one of the iconic British literary figures, which define Elwood’s streets, at The Milton. Inspired by this local sentiment, we developed a bespoke brand that evoked a sense of intrigue and old world charm, yet still felt familiar. The brief was to establish a venue that delivered the wine list and refinement of an up-market restaurant in the form of an understated urban bar. Mellow and mature, our design response went about articulating a multi-zoned space that was at once accessible, atmospheric and moody, yet true to purpose with drinking, eating and socialising placed at the center. In conceiving this identity, we adapted a holistic approach that drew upon each of the studio’s multi-disciplines – Interior, Building, Product and Branding. This holistic, full-service model enabled us to shape a consistent experience throughout the entire venue that extends beyond the physical.
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