The recent unveiling of the 74 entries to the Nine Elms to Pimlico Bridge competition was undoubtedly intended to cause a media circus, hoping to emulate the furore that surrounded the much larger Helsinki Guggenheim competition when they released all 1,715 of their entries to the web in October of last year. The competition, which asked designers to propose "one of the most expressive and visible landmarks in London," is the latest in a series of dramatic changes taking place on this stretch of the South Bank of the Thames. This new community, one of London’s most prestigious new neighbourhoods, includes Keiran Timberlake's new US Embassy and a slew of residential developments, culminating in the highly-touted renovation of Battersea Power Station, complete with accompanying buildings by Foster + Partners and Frank Gehry, and a public space by BIG.
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