The competition to design a cultural complex at London's new 'Olympicopolis' site formally opened today, seeking to attract "an exceptional team" of architects, masterplanners, engineers and landscape designers to transform the site next to London's Queen Elizabeth Olympic Park. Organizers Malcolm Reading Associates say that the competition has already registered over 960 expressions of interest from firms worldwide before the details were even announced, thanks to their early announcement seeking interested parties in July. The complex will house outposts for the Victoria and Albert (V&A) Museum, Sadler’s Wells and University of the Arts London. The designs for the complex will also respond to proposals for a new campus for University College London which is planned for an adjacent site, making it "one of the most exciting international developments in arts and culture," according to Director of the V&A Martin Roth.
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