Zoom image | View original size
“Ninety-five percent of the world’s designers focus all of their efforts on developing products and services for the richest 10% of the world’s customers.”  - Paul Polak, Design for the 90% [1]          The vast majority of contemporary architectural practice today is service industry based, where a fee-paying client commissions a firm for a defined scope of services. Master of self-effacing cynicism Philip Johnson wryly accepted this structure, calling architects “high-class whores.” The recent surge of interest in designing for traditionally underserved communities, from groups such as Architecture for Humanity, MASS Design, Project H and Public Architecture challenges the traditional firm model. The Prizker Prize jury’s recognition of Shigeru Ban’s humanitarian designs highlights that high design and a socially conscious practice are not mutually exclusive. View more View full description
Share Share