A cloud-like structure suspended above a floating bar and open-kitchen restaurant on the banks of Melbourne’s Yarra River will form the spectacular centrepiece of the 2014 Melbourne Food and Wine Festival presented by Bank of Melbourne when it opens to the public on 28 February. Designed by international design practice HASSELL, from a concept dreamt up by the team at MFWF, and more than double the size of last year’s Festival hub, The Immersery: Festival Kitchen, Bar and Raingarden is one of the most ambitious temporary spaces Melbourne has ever seen. HASSELL designer Brenton Beggs said The Immersery brings the Festival’s water theme alive and offers a glimpse of the long term potential of the Southbank site. “We thought about how to interpret the theme of water and connect it to the Melbourne Food and Wine Festival brand, which is one of the most prestigious festivals of its kind in the world,” said Brenton. “We wanted to design a space that would draw people in and create a sense of excitement and an element of surprise.
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