Sappi, The Flemish Forest and Nature Agency, the commune of Hechtel-Eksel and Proximity joined forces in a unique partnership to stimulate companies, politicians and organisations to embrace sustainability in their daily activities. What better way to do this than to build a treehouse? According to the international paper producer Sappi, which started the project with Proximity BBDO, their communications agency, a treehouse would make their sustainability efforts more tangible, more real, and a true source of inspiration for others to follow. The Flemish Forest and Nature Agency and the commune of Hechtel-Eksel, were quickly sold on the idea to create this project on their premises and enthusiastically embraced the concept. All with one vision: environmental quality and social responsibility for the benefit of people, planet and prosperity. THE TREEHOUSE helps to bridge the gap between economy and ecology.
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