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Isabel Flooring is an established flooring specialist in China. H3 is their foray into other wood products such as timber doors and built-in furnitures. This design exercise will attempt to portray H3 as “The Wood Specialist” and set a store identity for the brand's countrywide expansion. To create a new kind of shopping experience for the consumers in a highly competitive building materials market. To create a strong and memorable store identity with maximum visual impact. To portray the brand's effort in it's constant push for sustainable process and products. To capitalize on Isabel's success in laminate flooring To create H3's image as “The Wood Specialist”, the storefront is composed of 5 different types of wood structure interlocking together in a multi-layered and articulated manner. View more View full description
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