99% Invisible is, by far, our favorite radio show on architecture and design. Although, granted, there aren’t that many. As Roman Mars, the show’s host and producer, admits: ”since these are disciplines usually appreciated through the eye, you might be thinking: well, that’s the stupidest idea I’ve ever heard. Fair enough. It turns out , I don’t need pictures to talk about design, I like making stories that tell us about who we are through the lens of the things we build.” Despite being an auditory medium (and a low-budget project, sponsored by KALW and AIA San Francisco, but produced in Mars’ garage), the show works because it gets to the heart of any design project: its story. Well, it turns out we’re not the only ones into Mars’ quirky approach (Aside: if you are too, stay tuned, we’ll be interviewing him for our Disruptive Minds series next week). After launching a modest Kickstarter campaign to help offset costs, a goal promptly smashed in 24 hours, Mars upped the ante. But not to a price tag. Rather, he wanted a show of support. 5,000 backers.
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