The Center has its origins in an Invited Architectural Competition in 1998. The promoters, Advanced Transfusion Medical Research Foundation, a not for profit charitable trust, envisioned a place that would revolutionalize voluntary blood collection and blood component disbursal without replacement, at affordable costs through professional management. ‘Prathama’ was to be the country’s first, situated in Ahmedabad. Being a pioneering endeavor, the building had to be a new ‘type’, where the challenge was to make a service intensive medical entity into a playful, intuitive receptacle, by removing the repulsion associated with medical facilities and transforming it into an inviting public domain. Located on a non-descript corner plot donated by the Ahmedabad Municipal Corporation, the site offered no specific context to begin with.
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