The brand development “Beblond“ complements the services around professional hair-care with a specialized environment dedicated to sustainable coloring, dyeing and styling. This sophisticated service which already conquered the United States should now be imported to Europe. Our clients – professionally trained for this creative service have proven their skills during numerous fashion events and roadshows and now intend to increase the popularity of their brand together with the associated products they use. Raumspielkunst took the challenge of designing the first flagship studio. The two founders of Beblond, Giovanna Ursida and Tom Frietsch asked for a versatile architecture with unobtrusive appearance where the client remains in the focus of attention. Beside that, everybody enjoying the services of styling and dying should have his or her personal space with sufficient intimacy. The studio should be of neutral, white or black appearance. This guarantees neutrality and serves as ideal background for all the fine shades of blond hair. Beside these central themes the new location of Beblond should radiate comfort and modern elegance and attract people of conservative as well as progressive taste.
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