The 49% Architect, 51% Entrepreneur: A Blueprint for Entrepreneurship in Architecture inspires both established and aspiring architects. It offers insights into the visionaries of the past while looking toward the future of the profession—addressing sustainability, the planet, and issuing an urgent call for global stewardship of our fragile world.
The 49% Architect, 51% Entrepreneur: A Blueprint for Entrepreneurship in Architecture explores architectural history and the inspirations of field visionaries, including Ludwig Mies van der Rohe, Le Corbusier, Frank Lloyd Wright, Gustave Eiffel, Zaha Hadid, Carme Pigem, and numerous Pritzker Prize laureates responsible for some of the world’s most significant structures.
