According to one survey, images of the BEST Products Showroom in Houston, Texas, designed by SITE (Sculpture in the Environment), appeared in more books on 20th-century architecture than any other building. The intentionally crumbling brick at that Houston store, known as “Indeterminate Façade,” and the eight other showrooms SITE designed, were simultaneously iconic and controversial, and most importantly for BEST, they brought in customers. Although SITE-founder James Wines never considered himself a Postmodernist architect, his designs for BEST, completed between 1972 and 1984, steeped in whimsical social commentary, came to symbolize the essence of Postmodernism. Today, all but one of the BEST showrooms have been demolished or altered beyond recognition, but they set a lasting precedent, and continue to influence the use of architecture in corporate branding today.
Through their pioneering theory and provocative built work, husband and wife duo Robert Venturi (born June 25, 1925) and Denise Scott Brown (born October 3, 1931) were at the forefront of the postmodern movement, leading the charge in one of the most significant shifts in architecture of the 20th century by publishing seminal books such as Complexity and Contradiction in Architecture (authored by Robert Venturi alone) and Learning from Las Vegas (co-authored by Venturi, Scott Brown and Steven Izenour).
Thanks to the increasing availability of giant LED screens, the Golden Age of Neon has quietly faded in Las Vegas. For decades casinos defined their visual identity with colorful neon signs and competed for the most innovative signage. But with casinos closing, being refurbished and the arrival of new lighting technology a lot of neon signs were replaced, and for many years the Young Electric Sign Company kept the old neon signs in their "boneyard" for storage and recycling. Fortunately historic preservation groups rescued these signs. With support of the arts council The Neon Museum was born to save neon treasures and to educate the public.
Read on to explore Las Vegas' luminous landmarks and The Neon Museum.
Robert Venturi has joined nearly 4,000 advocates in the call to retrospectively acknowledge Denise Scott Brown as a joint Pritzker Prize laureate, stating: “Denise Scott Brown is my inspiring and equal partner.”
His support was then quickly followed by Rem Koolhaas, who stated: “I totally support this action. The fact that one of the most creative and productive partnerships we have ever seen in architecture was separated rather than celebrated by a prize has been an embarrassing injustice which it would be great to undo.”
More updates after the break...
During a speech at the AJ Women in Architecture luncheon in London last week, postmodern icon Denise Scott Brown requested to be acknowledged retrospectively for her role in Robert Venturi’s 1991 Pritzker Prize, describing Pritzker’s inability to acknowledge her involvement as “very sad”.