In an interview with Julia Ingalls Paul Goldberger, former architecture critic of the New York Times and forthcoming biographer of Frank Gehry, discusses the critical relevance of architecture in what he dubs the "new media age." According to Ingalls, Goldberger has thrived "by writing informed narratives that examine not just the trendy cladding of a building, but the deep historical, social, and political environments that invariably give rise to it." Goldberger is a writer who has embraced Twitter, using it as a platform for discussion and debate just as, in prior years, his writings in print media would act as less immediate provocations.
Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning and Environmental Consulting Firms / Amanda Walter & Holly Berkley
Social Media in Action: Comprehensive Guide for Architecture, Engineering, Planning, and Environmental Consulting Firms is, first and foremost, a how-to guide. Using facts, figures and a wide range of research to back up its claims, the book lays out exactly how Architecture firms can get the most bang out of their social media buck.
But the book also takes the time to establish the why of social media – particularly post-Recession – and offers a fascinating glimpse into its future relevance. As the authors explain in the very first chapter: “This new form of media is not a trend. It is the way businesses communicate.” As an Architectural Blog, we see the power and reach of social media strengthen everyday, and couldn’t agree more.
If you have wet feet about jumping on the social media bandwagon, whether out of intimidation or a lack of time, be aware that that many have already dived right in, and, as Walter and Berkley put it, are “riding that wave with some exciting results.” So, let us stress: if you haven’t jumped yet, you need too. Social Media in Action is a good way to start.
For more tips about improving your social media presence from Social Media in Action, read on after the break…
According to Spillman Farmer Architects‘ blog “Speaking of Architecture“, Lynette Jackson aka Flickr user Page67_Lynette Jackson uses her iphone to document, design and publish images of the built environment around her through Instagram. Taking a series of images that zoom deeper and deeper into the nuances of architectural form and space, Jackson’s use of pop-art imagery and graphic tools bring out details that otherwise go unnoticed and creates a narrative about each individual work of architecture that she documents. Follow us after the break for a selection of images from her work.
Bing Thom and the Surrey City Centre Library: How architects are using Facebook and Twitter for public design
Facing an abbreviated schedule for the information-gathering phase of the Surrey City Centre Libary, Bing Thom Architects (BTA) turned to social media for real-time public input. The result was spectacular! in November 2009 Bing Thom, winner of the 2011 RAIC gold medal, was commissioned to build a $36M, 80,000 square foot library in the Vancouver suburb. Funds for the library project, from Canada’s Federal Infrastructure program, mandated that the money be used by strict deadline or be lost. But with little time for standard due dilligence , BTA launched a library website, Facebook page, YouTube presence, Twitter account, and RSS feed, inviting public comment. The sites were populated with images of the project and invited users to publish their own images and text regarding their ideas for the future library in an online “ideasbook.” The respondent group was more diverse than the crowd that usually shows up for public forums. The largest percentage of the library’s 487 Facebook fans, for example, are under 25. The second largest are women, age 35-44. Check out FASTCO Design’s coverage of Bing Thom’s use of social media in the design of the Surrey City Centre Library.