NBBJ's design for the new Samsung Headquarters in Silicon Valley will become one of the new buildings to relieve the the city of its dull, nondescript two-story office architecture that dominates the landscape and introduce a new culture of office environments with a little push from the architecture itself. According to the LA Times by Chris O'Brien this architectural endeavor is just one move to establish ground in the rivalry between Samsung and Apple, whose highly anticipated spaceship-like Foster + Partners-designed Cupertino Campus has made waves in the design community. Technologically innovative and influential companies like Samsung, Apple, Google, Facebook, and Nvidia have engaged in a cultural shift of the work environment to create a hospitable and creative community for its employees. The architecture of the campuses and offices introduced by each of these companies reflect the goals of an innovative business model that engages its employees in an innovative work environment that fosters collaboration and creativity.
See how the new Samsung Headquarters innovates office building design after the break.