Pininfarina: The Latest Architecture and News

Exploring architectural projects, competition entries and unbuilt works by renowned architects is an important step in fostering innovation and encouraging cross-cultural exchange and the development of diverse design approaches. Analyzing these unrealized concepts can offer insights into the evolution of architectural thinking, exploring a wider spectrum of approaches and design perspectives. This week’s curated selection of Best Unbuilt Architecture highlights designs submitted by established architecture practices.

Featuring internationally recognized offices like Brooks + Scarpa, Penoyre & Prasad, Aedas, Pininfarina, and Opposite Office, this selection exemplifies the wide range of projects and interventions designed by architects at various scales and programs. From creative reimaginings of well-known architectural icons to art museums, urban insertions, and conceptual activist proposals, these projects demonstrate the variety of approaches architects take when designing within a specific context and in response to local constraints, challenges and opportunities.

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Kengo Kuma and Associates have just been awarded second place in an architecture competition to design the expansion and renovation of the Egyptian Museum in Torino, Italy. It served for many decades as the primary civic space in Turin, with its public areas closed off from the rest of the city. Kengo Kuma’s proposal aims to recreate the public plaza, a city center covered by a thin glass canopy. Founded in 1824 and is the oldest museum for Ancient Egyptian culture, the Egyptian Museum in Torino held a competition earlier this year and received entries by Pininfarina Architecture, Carlo Ratti Associati, and Snøhetta. The winning project by OMA / David Gianotten and Andreas Karavanas will transform the museum into a cultural space, creating one covered courtyard and a series of connected urban rooms within the existing settlement.

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OMA / David Gianotten and Andreas Karavanas have won the competition to renovate the world’s oldest museum for Ancient Egyptian culture, the Museo Egizio founded in 1824 and housed in Collegio dei Nobili in Turin, Italy. The winning project aims to put in place a 2024 vision for the Museo Egizio, transforming the museum into a destination for scholars and a rediscovered public place for all.

In collaboration with, local architects Andrea Tabocchini Architecture, T-Studio, and historical consultant Professor Andrea Longhi, the proposal seeks to open the cultural space to all by creating a covered courtyard and a series of connected urban rooms within the existing settlement.

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