As part of our Soho House ‘In Conversation With’ series Crane.tv last night spoke with architects Rod Sheard of Populous, Kathryn Findlay of Ushida Findlay and Asif Khan and Pernilla Ohrstedt. Focused on designing the Olympics, each architect discusses their London 2012 specific project. Sheard tells us of the mammoth task involved in designing an Olympic stadium, Findlay discusses one of the only permanent structures to stay in Stratford, the Orbit, her co-project with Anish Kapoor and Cecil Balmond, while Khan and Ohrstedt fill us in on how, as an emerging architecture duo, they worked with global brand Coca-Cola to amplify their message, creating Beatbox, a structure fusing design and music. While each structure serves a different and specific purpose, the architects all share one mindset: changing the face of London while keeping the spirit of sustainability intact.