In cities across the United States, an address is more than just a street name or a building number- but a brand that translates directly into a symbol of wealth and prestige. Take the tallest residential tower in the country, 432 Park Avenue in New York City, which doesn't actually sit quite on park avenue. Instead, it’s neighboring lot to the east sits on Park Avenue, and this mega structure actually faces 56th avenue- a significantly less iconic street. However, this inflated valuation doesn’t happen everywhere. Cities in other countries don't place the same weight on an address and refer to buildings or locations as landmarks or by their appearances, which doesn't force a high monetary value based on an address or a marketing scheme alone. How do places in the world differ in how they brand buildings and streets in cities, and what does that tell us about their urban culture?
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.jpg?1521824976 "Park Park. Image © Maison")
.jpg?1521824927 "Park Park. Image © Maison")
.jpg?1521824988 "Park River. Image © Local Architects")
.jpg?1521825000 "Park River. Image © Local Architects")
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