Released in time for the opening of the Milan Furniture Show at EXPO 2015, ParkMapp is the ultimate guide to Milan's modern and contemporary architecture. An ongoing project by local architecture and design firm Park Associati, ParkMapp is a mobile app that identifies and geo-locates significant landmarks across the city. The app's sleek and legible interface is divided into modern and contemporary architecture, and features pictures and short descriptions of Milanese landmarks. A "lifestyle" section recommending cultural, retail, and dining attractions rounds out what Park Associati envisions as an "active map" for new and returning visitors alike. ParkMapp is available for download via the Apple App Store, or on Google play for Android devices.
The Cube, a nomadic, stateless and cosmopolitan piece of architecture designed by Park Associati, is a pavilion designed to host a small, temporary restaurant. Originating from Electrolux’s concept of an itinerant restaurant, The Cube has been conceived and organized by the Belgian event agency Absolute Blue with the logo and texture design by Studio FM Milano. Their architectural project has been conceived as a module that can be assembled and disassembled relatively easily. The structure, which will be on exhibit in London until September 30, is suitable for all climatic conditions, even the most extreme, while always providing the maximum in living comfort with its refined aesthetics and use of high-quality materials. More images and architects’ description after the break.
The architectural design for the U27 Office building, by Park Associati, is based on an analytical approach to the articulated system of access to the Milanofiori Nord area in Assago, Italy. The pedestrian walkways and roads, climatic factors relating to the context and the goal of properly integrating the building into the overall masterplan are the main elements they focused on. Its position as a link to an area of forest towards the north led to the development of a complex that while being based on a closed courtyard layout, enables a visual permeability to be maintained in terms of the routes that surround the building. More images and architects’ description after the break.
Architects: Park Associati - Filippo Pagliani, Michele Rossi with Alexia Caccavella, Alice Cuteri, Lorenzo Merloni Location: Brussels, Belgium Client: Electrolux Appliance Spa Project year: 2011 Photographs: Courtesy of Park Associati