Marina Abramović Secures Funding for OMA-Designed Art Institute in New York

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New York-based, Serbian-born performance artist Marina Abramović has successfully secured funding via Kickstarter for phase one of an interdisciplinary performance and education center in Hudson, New York. The project, known as the Institute for the Preservation of Performance Art (MAI), aims to be the first crowdfunded cultural institution ever to be built as well as the only international arts center dedicated to presentation and preservation of long-durational work. With the help of Abramović’s “global community of collaborators,” OMA will now move forward with the project’s design development process. More information on the MAI’s design can be found here.

Marina Abramovic Launches Kickstarter to Build OMA-Designed Performance Center

Marina Abramovic, one of the most seminal performance artists of our time, has launched a Kickstarter campaign to help fund the transformation of an abandoned theater into an interdisciplinary performance and education center: Marina Abramovic Institute (MAI).

The institute, designed by Shohei Shigematsu and Rem Koolhaas of OMA, will be dedicated to the presentation and preservation of long durational work. Visitors will spend a minimum of six hours partaking in the Abramovic Method, a method that helps participants “develop skills for observing long durational performances through a series of exercises and environments designed to increase awareness of their physical and mental experience in the moment.” Needless to say, MAI will be unlike any other institute in existence.

A virtual tour of OMA’s design and more information after the break…

Marina Abramovic Institute + OMA

Southwest Facade ©

Yesterday, Marina Abramović and OMA announced the creation of the Marina Abramović Institute for the Preservation of Performance Art (MAI) under the performance dome at MoMA’s PS 1 in Long Island City.  Abramović will team with the architects to create an art, education and performance venue that will not only focus on Abramović’s performance methods, but, interestingly, on educating the public with regards to viewing and appreciating long duration performances.

Perhaps, Abramović’s name sounds familiar, and rightly so.  She has wildly been hailed as one of the most progressive and devoted long-duration performers; one of her most recent performances took place at the MoMA where she sat completely silent, just starring at visitors for the museum’s entire opening hours.   And, now, with this Institute, Abramović will be able to teach her ways to aspiring performers, and more viewers will be able to experience and appreciate her performance methods.  Abramović commented, “The Institute’s aim is to protect and preserve the intellectual and spiritual legacy of performance art from the 1970′s into the future, and will serve as an homage to time-based and immaterial art.”