Walking next to a construction site is anything but enjoyable. Unavoidable noise (and sometimes air) pollution is partly responsible, but development hoardings also contribute to the unpleasant feeling. In most cases you walk alongside blank canvases, made from OSB or poorly built plywood boxes, and covered with a concrete grey or navy blue Dulux paint. If you’re lucky enough to pass by a development for luxury apartments, you’ll find some lavish advertising for the homes which, of course, you couldn’t afford anyway. With her blog “Development Aesthetics,” Crystal Bennes gives credit to the visual importance of hoardings, showcasing London’s latest construction sites and commentating on the inadequacy and often absurdity of the advertising on their hoardings. As apartment blocks mushroom around the British capital, the issue increasingly affects inhabitants’ use and understanding of public spaces.
Hoping to turn this trend around, the UK-based construction, architectural and engineering firm Primebuild has launched its "Canvas for London" Initiative, using construction site hoardings as platforms for artists to display their work.