Prada Transformer, Position 2: Cinema

Rem Koolhaas’ latest project -The Prada Transformer- is not just a building, but also a statement on today´s state of architecture. Dubbed the anti-blob, this “object” rejects all common blobby shapes we have seen lately. Simple geometrical shapes (a circle, a cross, a rectangle and an hexagon) enclose a space that depending on its rotation results on different spaces suitable for fashion exhibitions, cinema, art exhibitions and other special events. Each face is the platform on which these activities take place, while also being served by the other faces enclosing the space.
A few weeks ago, we presented the Transformer at Position 1 (Fashion Exhibition) with photos by Iwan Baan . Now, he sent us his photo set for the Transformer at Position 2: Cinema.
From June 26th to July 5th, the Transformer used a center piece on one of the faces to project “Flesh, Mind and Soul”, a film festival co-curated by Alejandro González Iñárritu (director Babel, 21 Grams). Please note that the interiors are now almost all black.
As of now, the Transformer is going through some changes to debut on its new position on Jul 30th to host “Beyond Control”, an exhibition by the Prada Foundation.
More photos by Iwan Baan after the break and the complete photo set on Iwan’s website:
Platoon Kunsthalle / Platoon + Graft Architects
Concept Design: Platoon Cultural Development
Location: Seoul, Korea
Architectural Consultancy: Graft Architects + Baik Jiwon
Executive Architect: U-il Architects & Engineers
Prefab Engineering: Ace special container, Korea
Structural Engineering: MIDAS IT, Korea
Interior Design: URBANTAINER, Korea
Main Contractor: Hyojung construction & development, Korea
Program: Exhibitions, Bar & Restaurant, Event Hall, Artist Studios, Library Lounge, Office Studios, Workshop Room, Roof Top Bar
Structure: M. Cabestany
Footprint Area: 415 sqm
Main hall Area: 272 sqm
Project year: 2008-2009
Photographs: Platoon
Taekwondo Park World Headquarters / Weiss Manfredi
The new Taekwondo Park World Headquarters in Muju, Korea will become a world cultural heritage site meant to emphasize the spirit and beauty of the sport. The master plan, which covers 570 acres, will be created by Weiss/Manfredi while the complex will be designed by Samoo Architecture PC.
More about the project after the break.
Ewha Univeristy’s Campus Center / Dominique Perrault
This past April, Dominique Perrault completed the campus center for Ewha University in Seoul, Korea. The new ‘campus valley’ provides both Ewhaians and prospective female students with much-needed space for continuing education and student services.
Further project description after the break.
Korean Pavillion for Shanghai Expo 2010 / Mass Studies
Our friends from Mass Studies sent us their design for the Korean Pavillion for the Shanghai World Expo in 2010.
The Korean Pavillion is situated in Zone A, directly neighboring the Japan Pavillion and the Saudi Arabia Pavillion, and in close proximity to the China Pavilion. The site is around 6000m2, and it is one of the largest lots within the expo compound.
Located on the perimeter of the zone, the site takes advantage of the views out towards the Huangpu River and the Shanghai skyline in the distance.
More images and architect’s description after the break.








