© Daniel Malhão

Architects: Jump Studios
Location: Madrid,
Architect In Charge:
Managing Director: Simon Jordan
Creative Director: Shaun Fernandes
Project Architect / Lisbon Office Head: Laszlo Varga
Year: 2013
Photographs: Daniel Malhão

Bloomberg / Jump Studios

Courtesy of

Architects: Jump Studios
Location: St Luke’s, Finsbury Square (EC2) (Stand G), Borough of Islington, EC2A, UK
Project Year:
Project Area: 3,000 sqm
Photographs: Courtesy of Jump Studios

Guinness Deep-Sea Bar / Jump Studios

Courtesy of

London-based architecture practice, Jump Studios, recently completed the interior of a submarine for the first ever Guinness deep-sea bar, which recently plunged the depths of the Baltic in the Archipelago. Jump was asked to create an interior for the vessel (fitting a space approximately 11m2) that reflected the Guinness brand statement ‘Alive Inside’. And the solution was a fluid concept, constructed from GRP (glass reinforced plastic), that captures the feeling of being ‘immersed in a dynamic, flowing experience’. More images and architects’ description after the break.

Google Campus / Jump Studios

Courtesy of

Architect: Jump Studios – Shaun Fernandes, Markus Nonn
Location: 4-5 Bonhill Street, London,
Total Floor Area: 2,300 sqm
Project Cost: £ 2.2 M
Client: Google UK Ltd.
Furniture / Lighting: Hay, Modus, Very Good & Proper, Branch Studios, Moroso, Bene, MagisMuuto, Luxo, Erco Jump Studios
Photographs: Courtesy of Jump Studios

The Next Silicon Valley(s)

AOL in Palo Alto by Studio O+A © Jasper Sanidad

HP, Apple, Google – they all found their success amongst the peach groves and Suburban houses of California. But why? What is it about Silicon Valley that makes it the site of technological innovation the world over?

It’s tempting to assume that the Valley’s success must be, at least in part, due to its design. But how does innovation prosper? What kind of environment does it require? In a recent interview with The Atlantic CitiesJonah Lehrer, author of Imagine: How Creativity Works, suggests that creativity is sparked from casual exchanges, the mingling of diversity, the constant interaction with the strange and new. In short, and as a recent study corroborates, innovation flourishes in dense metropolises.

Seemingly then, , a sprawl of highways and office parks, has become a hotspot of creativity in spite of its design. But let’s not write off design just yet.

As technology makes location more and more irrelevant, many are looking to distill the magic of Silicon Valley and transplant it elsewhere. The key will be to design environments that can recreate the Valley’s culture of collaboration. The future Valleys of the world will be microsystems of creativity that imitate and utilize the structure of the city.