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Saving Suburbia Part II: Getting the Soccer Moms On Your Side

Saving Suburbia Part II: Getting the Soccer Moms On Your Side - Image 11 of 4
The Living Market, a plan to redevelop vacant land to create a Marketplace of community space, shops, and affordable housing. Image courtesy of Emily Talen, Sungduck Lee, and the Long Island Index.

This Article is the second of a two-part series, “Saving Suburbia.” If you missed Part I, “Bursting the Bubble”, you can find it here.

Suburbia has a problem. We’ve known it for a while. We’ve chosen to ignore it.

Why? Because the suburbs are difficult. And just… not sexy. We have become so enamored with our cities, with their various complexities and potential for sustainability, that the suburbs, with their single-family home and deep carbon footprint, seem a backwards architectural wasteland.

But letting the suburbs die would be a tragic, missed opportunity. As I noted in “Bursting the Bubble,” Suburbia is not just the Myth it propagates (wealthy commuters and Soccer Moms in SUVs, carelessly polluting the environment and resistant to change), but a large, growing “other”: the suburban poor, stranded and imprisoned by sprawl.

To reverse Suburbia’s built hostility to its “other” and the very Earth itself, we must re-imagine the ‘burbs as nodes of density within a well-connected network. But to make this reality, we must get the Myth’s “chosen ones” on our side, which means versing ourselves in a tricky (and political) discourse.

We cannot just be Architects; we have to be part of a community-driven movement.