Browsing: Designing in Teheran

In addition to the Benetton competition providing participants with the possibility to redefine the influence of retail in an urban landscape, the competition also provided participants with the choice to design “Building A” or “Building B”.  While we shared some of the winning proposals for Building A (Grzegorz Witold Woronowicz and Giuseppe Iodice), we now share Maarten Scheurwater and Oliver van den Hoven’s proposal for Building B, which placed second in the competition.

More about the winning proposal after the break. read more »

As we shared earlier this week, the Desiging in Teheran international competition urged designers to creatively rethink the potential a retail area can have upon an evolving metropolis (Grzegorz Witold Woronowicz’s won as we reported earlier on AD). Giuseppe Iodice’s proposal placed third as it aimed to create an architecture that  ”would investigate a social, political, cultural function and become an element of dialogue between different cultures…thus assuming a role of balanced mediation between western and eastern culture without renouncing its expressive identity.”

More about the proposal after the break. read more »

The international competition Designing in Teheran seeks to modernize the Iranian city by fusing the existing cultural area with a more contemporary environment.  Such an environment will include influence from the fashion world through the introduction of new retail areas.  This competition is comprised of the design for two towers, Tower A and Tower B, which will provide retail space for the popular clothing store the United Colors of Benetton.  The jury has selected three winners for each tower, and soon will narrow the selection to one winner per tower. The proposal by the team formed by Grzegorz Witold Woronowicz,  Jakub Piotr Kalinowski, Piotr Kus and Krzysztof Rewski   was selected as a winner for Tower A, attempting to create a new kind of shopping experience for users within the complex.

More sketches and more information about the winning proposal after the break. read more »