Brusselssprout recently launched their new book, Dubai Graphic Encyclopedia Volumen 1. To consider compiling an encyclopedia (of any kind) in post-Wikipedia times is an exercise in emotional withdrawal. From a position of bewilderment and confusion, they choose to act by producing and employing another tool from the land of the naive and outdated, represented by encyclopedic work, devoid of all logic and meaning considering current cultural conditions and speed. What the first edition Dubai graphic and visual encyclopedia presents is a reality that acts as a counterpoint to all the excess of attempts to decipher and understand Dubai. Attempts that are mostly unable to uncover items that shed light on the question ‘What’s it all about’?