The announcement instigated a flurry of analyses and criticisms over the meaning of the design for the world – the Zen-like significance of the circle, the role of architecture in this technologically-driven age, the legacy and hubris of Jobs – but produced very little discussion over its meaning for the company itself.
Meanwhile, months before news of the “spaceship” landed, another internet giant was searching the California landscape for its own space to call home. Still very much under-wraps, the new Googleplex will be the first time Google builds a workplace completely from scratch. 
These projects will be the Magnum Opuses, the ultimate physical representations, of the two most influential Tech companies in the world, and the two share striking similarities. So let’s clash the plans of these two titans and take another look at Apple 2 – but this time in the light of Google – and see what they can tell us about these companies’ futures.
“this open, ‘collaborative’ environment, where worker drones so nicely sit in poise out in the open while click-clacking on their computers, creates an atmosphere where people become desensitized to being on display. [...] Sitting and thinking is actually frowned upon as being a waste of productivity. Why are you just sitting there? Why are you not talking, or typing, or writing, or drawing, or multitasking?”
Consider the contemporary office. White floors, minimalist style, no pesky walls getting in the way – just pure, unadulterated openness.
From our assembly-line past has emerged an increasingly consumer-oriented world, in which collaboration and gregariousness are valuable commodities. As a result, offices that resemble art galleries – with the employees on display – have become the norm, and while this sociable environment is energizing for the extrovert, for the introvert, it’s crippling.
In my last article, “In Defense of Introverts,” I posited that learning modalities, which better incorporate our introverted brethren, could revolutionize classroom design. In this one, I expand the concept to that of working modalities: an answer for office design that would engender an office culture sensitive to introverted rhythms and – at last – expand the way we conceive of creativity and innovation as a purely extroverted enterprise.