People have been communicating through storytelling since they lived in caves and sat around campfires. Today, businesses use narrative to convey their companies’ messages and stand out in an increasingly competitive marketplace. So how does storytelling apply to design firms? What distinguishes one firm from another is not only its portfolio, but messages conveyed through creative and compelling stories. These speakers will demonstrate how design firms can use multimedia tools and different platforms to create effective stories that boost marketing, communications, and public relations programs.
The conference is presented in partnership with The Steven L. Newman Real Estate Institute, Baruch College, City University of New York, the APA New York Metro Chapter, and the ASLA New York Chapter. The discussions will feature a keynote address at 9:15am by Robert Ivy, FAIA, Executive Vice President and CEO, the American Institute of Architects (AIA).