PizzaExpress / Ab Rogers Design


In the summer of 2010, PizzaExpress commissioned design agency Ab Rogers Design (ARD) to transform its Richmond restaurant into a ‘Living Lab’ combining experiential design, advanced developments in restaurant acoustics, and a reenergized approach to display and service. With an innate love of Italy and its inimitable food – not to mention the fond childhood memories of visiting his local branch of PizzaExpress with his Italian grandmother fresh in his mind – Rogers jumped at the chance.

Architect: Ab Rogers Design, in collaboration with DA. Studio
Location: Red Lion Street, London, TW9 1RE., England
Branding and Graphic Design: Graphic Thought Facility
Acoustic Consultant: Sergio Luzzi, Vie En.Ro.Se
Mural Artist: Enzo Apicella
AV and Interactive Consultant: Dominic Robson
Lighting Consultant: Liminaires
Project Management: The Richard Greenwood Partnership
Principle Contractor: Atlas
Photographs: Ab Rogers Design