Once complete, the new school will offer a Master of Music degree from Juilliard in the areas of orchestral performance, chamber music performance, and collaborative piano; a pre-college program; an instrumental training program; adult education; and public performances and exhibits.
“I’ve always been fascinated by the High Line and its possibilities for the city. Decades ago, I used to visit the galleries in the area and consider how to build along the route. It's very exciting to be building there now,” said Zaha Hadid. “The design engages with the city while concepts of fluid spatial flow create a dynamic new living environment.”
Rural Urban Framework (RUF) has been named winner of the 2015 Curry Stone Design Prize at the inaugural Chicago Architecture Biennial. Addressing China's unprecedented rural-to-urban migration, RUF has (so far) helped 18 depopulating villages throughout the country prepare for their inevitable transformation by building schools, community centers, hospitals, houses and infrastructure in a collaborative process that empowers locals.
“The work of RUF is addressing one of the most urgent current geopolitical issues, how to deal with the imbalances created by large mass migrations,” said Emiliano Gandolfi, the Prize Director. “Their work is exemplifying how architecture should establish a dialogue with the community and the environment in order to built structures that respond to their changing needs.”
Becoming "the Sistine Chapel of Food" required a lot of invisible hard work. As Rotterdam's Markthal turns one year old, MVRDV's Head of Public Relations and Business Development Jan Knikker reflects on how the PR and media hype around Markthal Rotterdam was organized. This article is also supplemented by an interview conducted by ArchDaily with Winy Maas and Jan Knikker, which connects the parallel lines of the building's design and its PR campaign.
If I say that this is a PR story will you believe a single word? Markthal Rotterdam is a PR story with astonishing results: since its opening by queen Maxima in October 2014, our office MVRDV has nearly doubled in size to 110 staff members and it’s still growing. We - and The Financial Times - call it the “Markthal Effect”. In the first year the building reached over 8 million visitors, more than the Eiffel Tower, Bilbao Guggenheim or Tate Modern. 800 articles were published worldwide. It was hailed as a Sistine Chapel for food, a symbol of urban renaissance, a cool place to go. With the roughly 4 million visitors that came from outside of Rotterdam, the city saw its tourism grow.
How did that happen? It would be an easy assumption to think that a great building naturally attracts this kind of attention. But it all started quietly. In 2004 developer Provast and MVRDV won the competition with a plan that resembles the current design, except with one big difference: the colorful art piece which brightens up the inside of Markthal was at that stage also all over the outside facade. In any other city that would have lead to an instant protest movement against the zeppelin hangar covered in a gigantic fruit wallpaper. But not in Rotterdam. Public awareness started only once the construction became noisy.
Today marks one year since Queen Máxima of the Netherlands opened MVRDV's Markthal in Rotterdam to great public fanfare. In the 12 months since this event, the building has come to be recognized by the architectural establishment as being among the most important of MVRDV's designs. Perhaps more interestingly though, it has become widely popular among the general public - on Google you can find references to "Rotterdam's Sistine Chapel" in a variety of languages, and articles about the building have appeared in publications everywhere from Colombia to Vietnam.
MVRDV Head of Public Relations and Business Development Jan Knikker's article, published today on ArchDaily, shows that this widespread recognition was not accidental; it was the result of a widespread and comprehensive PR strategy initiated by MVRDV and carried out by a team that included every one of the building's major stakeholders. It's a fascinating and provocative tale that offers an insight into one of the least trusted facets of architectural practice. However, it also largely ignored one important element that undoubtedly contributed to the building's popularity: its design.
In order to connect the two parallel lines of Markthal's design and its PR campaign, we spoke to Knikker and founder of MVRDV Winy Maas to talk about Markthal, PR, awards and architectural media. Read on for the full interview.
Out of 97 entered proposals, six teams were originally asked to develop more in-depth concepts over the summer, but one team withdrew. The five remaining teams -- from the United States, Canada, and Ireland -- presented their designs at an open house held by the Museum.
The J. Irwin Miller Symposium, “A Constructed World,” is convened by Joyce Hsiang and Bimal Mendis in conjunction with the exhibition, “City of 7 Billion,” at the Yale School of Architecture. The philosopher and cultural critic, Peter Sloterdijk, will deliver the keynote address, and Hashim Sarkis, Dean of the School of Architecture and Planning at MIT, will deliver the concluding address.
East of Paris, in Seine-Saint-Denis, sits a "Babel-like" housing estate. Its otherworldly atmosphere—existing somewhere between a 'new world' utopian dream and a postmodern, neoclassical housing estate—has set the scene for two Hollywood films including Brazil (1984) and, more recently, the upcoming second instalment of The Hunger Games: Mockingjay (2015). Parisian photographer Laurent Kronental's photo series, Souvenir d'un Futur (Memory of a Future), is an homage to the senior citizens of the French capital's Grand Ensemble region — not only in Noisy-le-Grand but across the Parisian banlieue. His photographs capture a number of places and their people which, in spite of their often megalomaniacal architectural settings, have been comparatively overlooked.
See Laurent Kronental's photo series—the result of four years of visits—after the break.
'The Finnish rowhouse – from working-class housing to middle-class dream' exhibition is showing gems of this lifestyle familiar to all Finns, with the hand of Alvar Aalto and his architect contemporaries powerfully in evidence.
Based on extensive research by Professor Riitta Nikula, the exhibition tells the intriguing story of the rowhouse, uncovering the eventful history of rowhouse living from the 1900s to the 1960s. The exhibition uses drawings, photographs and films to present this high-quality everyday architecture.